Finances are the Foundation of every Successful Business.
If you don’t know where your money is going or how it’s working for you, growth becomes a guessing game. As a business owner, you wear a lot of hats—but one of the most important roles you can play is understanding your finances. While many people think the language of business is sales or marketing, that’s only part of the story. To truly understand and grow your business, you need to understand accounting and take ownership of your finances.
Why Accounting Is the Real Language of Business
Sales and marketing help bring in money, but accounting shows you what’s happening with your money. It’s not just about taxes—it’s about seeing how your business is performing day to day, month to month. Accounting gives you clarity. Without it, you’re making decisions blindly.
Many business owners avoid their numbers because they seem confusing or intimidating. But when you don’t pay attention to your financials, small problems can grow into big ones. For example, you might be overspending on subscriptions, supplies, or services you no longer need. Or you may miss out on developing a product or service that’s quietly generating the most profit.
Understanding your financials helps you see what’s working and what’s not. It helps you make smarter decisions, reduce waste, and grow with confidence.
Review Key Financial Reports
You don’t have to be an accountant to understand your basic financial reports. Start by reviewing three key reports every month:
- Profit & Loss Statement (P&L): This shows your income and expenses over a period of time. It helps you see whether you’re making a profit.
- Balance Sheet: This gives a snapshot of your assets, liabilities, and overall financial position.
- Cash Flow Statement: This shows how money moves in and out of your business. It helps you manage your cash effectively.
Looking at these reports regularly gives you the power to manage your business proactively, not reactively.
You don’t need to understand every financial detail, but you do need to be engaged. Ask questions. Track trends. Spot patterns. The more you practice, the easier it becomes.
Transform Your Business, Transform Your Life:
If you’re an H7 Network member—or simply a business owner ready to gain clarity around your finances—this is your opportunity to take action. Cindy Keitel, MBA and founder of Keitel Business Coaching, would be happy to schedule a 1-2-1 meeting to learn more about your business and help you understand how mastering your numbers can unlock new levels of success. Taking this step can provide you with the insights and confidence needed to make smarter, more profitable decisions.
Whether you feel overwhelmed by financial reports or simply want to sharpen your skills, Cindy can guide you through the process in a way that’s clear, approachable, and focused on real results. It’s not about becoming an accountant—it’s about gaining confidence in your decision-making and creating a business that works for you.
Don’t be afraid of your finances—learn to use them to your advantage.
Get In Touch
Brought to you by Cindy Keitel, MBA, of Keitel Business Coaching.
You CAN boost your profits, reduce your stress, and build the business you’ve always wanted—starting with a better understanding of your numbers.
Email: cindy@keitelbusinesscoaching.com
Address HAMILTON, OH
Assistance Hours By appointment
Phone Number: (805) 405-8553
