Elevate Your Networking Game Series (2 of 3)
Welcome to the second installment in our series: Three Pillars of Effective Communication, on the Top 3 Best Practices in networking and word-of-mouth marketing by Clay Hicks, CEO and Founder of H7 Network. In the second installment of our “Why Am I Not Getting Referrals?” series, we’re diving into one of the critical challenges entrepreneurs face: ineffective communication. Building a business on referrals, word-of-mouth, and introductions requires not only preparedness (which we discussed in the previous segment #2, Master the Art of Preparedness) but also mastering the art of effective communication and building relationships more productively. In this blog, we will discuss the art of effective communication and its importance in the H7 Network and any other networking group you may participate in.
The Pitfalls of Ineffective Communication
Ineffective communication can be a major barrier to success (see Networking can be hard: The Role of Ineffective Communication). It manifests in various ways, including unclear messaging, failing to engage your audience, and missing opportunities for connection. Entrepreneurs need to leverage multiple formats such as 30-second commercials, 60-second pitches, and five or ten-minute presentations, depending on the context. In H7, we also emphasize the importance of a 3-Word Introduction.
Reflection Questions:
- How do you currently structure your communication when networking?
- Do you notice people disengaging when you talk about your business? Why do you think that is?
Three Pillars of Effective Communication
To tackle the challenge of ineffective communication, focus on these three key areas:
1. Clearly Communicating Your Needs (Your Ask)
The first step is to be specific about what you’re looking for. When you communicate your needs clearly, it makes it easier for others to help you. Consider crafting a concise message about your ideal client or what kind of referrals would be beneficial for you. Learn more about how to ask intentionally to fill your pipeline.
Reflection Questions:
- Are you specific about your needs when networking? See Ask Refresh Part I in Town Square
- How can you adjust your message to make it clearer for others?
2. Connecting with Others
Networking is about making connections at the beginning of potential relationships that could turn into Trusted-Relationships, and that means being able to introduce yourself and your business engagingly and memorably. Practice your elevator pitch or 30-second commercial to ensure you’re making the right impression every time.
Reflection Questions:
- How do you currently introduce yourself to new contacts?
- Does your introduction spark interest and encourage further conversation?
3. Expressing Your Value Clearly
Lastly, it’s crucial to communicate the value and uniqueness of what you do. Whether through storytelling or sharing specific success stories, ensure that your audience understands the impact you can have.
Reflection Questions:
- What stories can you share that highlight your strengths or value?
- How can you simplify your message to ensure it’s quickly understood?
Refining Your Networking Approach
As you assess your communication methods, ask yourself whether your networking challenges truly stem from external factors or if there are areas within your control that need improvement. Consider the following self-assessment questions:
- Are you taking the time to refine your networking pitches and presentations?
- Are you open to feedback and willing to adapt your communication strategies?
Improving communication requires ongoing effort and reflection. Test different approaches, like using a 3-Word introduction to capture attention quickly, or sharing brief client success stories. Also, ensure that you’re considering the comfort and understanding of your audience when sharing your vision or needs.
“Elevate Your Networking Game” series:
👉 Blog 1 of 3: Art of Preparedness: Learn more
👉 Blog 2 of 3: Three Pillars of Effective Communication
👉 Blog 3 of 3: Build Relationships with Ease: Learn more
Engaging Your Audience
Ultimately, communication can make or break a potential or existing Trusted-Relationship of any kind. It’s essential to concentrate on not just the message but also the delivery. Effective communication fosters trust and opens doors to new opportunities for collaboration and referrals. We hope that you have learned more about the art of effective communication and its importance in the H7 Network and any other networking group you participate in.
As you continue to develop your skills, share your experiences and insights with others. Feel free to comment below with questions or to share what communication tactics have worked for you.
Thank you for joining this discussion on the Three Pillars of Effective Communication in networking. Stay tuned for our next installment, where we’ll delve deeper into building productive relationships as a strategy for generating referrals. Your feedback is valuable, so let us know your thoughts and questions in the comments!
Written by: Clay Hicks
“When you focus on the relationship and not the outcome, your outcomes become more predictable”
