Having a content management plan and adhering to it is crucial for demonstrating content quality, relevance, and keyword optimization to Google. This approach helps increase traffic to your company website, turning your business into a valuable resource for your customers.
We Recommend That Every Six Months Business Owners do a Thorough Website Review and SEO Audit.
- Check for the relevancy of keywords and overall content.
- Check your company website for broken links.
- Check how your company website ranks compared to your competition.
For a more complex SEO audit along with software upgrades, it is a good investment to contact your website developer. SEO managers have the tools to analyze and understand the specific requirements that Google expects from a quality high-ranking website.
Page Content (title tags and meta descriptions) Should Be Checked and Updated Routinely.
- Add fresh content to your website’s home page every month. Great examples of this are to feature a product or service or change out a picture. Be sure at the same time that “dated” content is removed.
- Ask your customer service staff what questions are hot topics from prospects. Become the expert and add weekly interesting content worth reading, based on current areas of interest. This is a great resource for blog creation!
- Look at your article titles periodically and ask yourself, “Do my articles contain a keyword (or two)?”. Powerful keywords increase your Google ranking. Keywords in titles also tell your readers what to expect in the article.
Become a Valuable Resource for your Customers, and They will Return to Your Website to Learn More.
Have in place a content management plan, and stick to it. Use a calendar! Google wants to know if your company website content is quality, keyword-rich, and relevant to the subject matter.
Increase Traffic to your Company with Dependable SEO Rich Content Creation
Consistency is everything! So write a blog at least once a month. To learn more about Internet marketing and to increase your website’s visibility, visit our blogs regularly. Beverly is an organic website SEO and enjoys publishing SEO tips on LinkedIn and more. Subscribe to some great marketing advice.
Respectfully,
Beverly Richards
LDR Design Agency
