Your Customers Know What You Do.
Entrepreneurs are typically quite good at their trade. We are electricians, plumbers, accountants, and even website designers… How do you differentiate your business from all the rest? Our clients know what we do and there’s a pretty good chance that your prospective clients know what you do too! We all have plenty of competition, so why should they choose you? Some businesses really struggle with this. Even their website is a duplicate of their competitor’s. It’s easy to become one of the crowd.
Do Your Networking Partners or Prospects Know What Makes You Different?
Customers remember you for what makes you different. You are always on time, dressed in a tie, and with your dog Mitsy by your side. They know you, like you, and even trust you.
One big way to differentiate your business is with YOU! Customers remember you far more than the product or service you sell. Excellent customer service is expected these days. Remembering you for what makes you and your business unique is what makes you and your business memorable.
Brainstorm a bit now. What makes your business stand out if you compare it to the typical competitor, local electrician, plumber, accountant, or website designer? Yes, it could be their website. However, it could also be that they participate in networking groups such as H7 or the local Little League team every summer. Now here comes the hard question: Why should potential customers choose you?
Being Unique and Being Rememberable is the Key
The world seems to want to make us all the same anymore. That might be just fine with social communications, or areas of potential discrimination. However, in the business world, it is important that prospects not only know what you do, but they also need to know what makes your business the better fit for their situation. Give them something to chew on.
Show the world what makes you and your business unique. Differentiate your business and become rememberable.
When your clients remember you they become a fabulous resource for referrals. Referrals are powerful! When your prospects explore options to hire the product or service you provide, become visible. Be sure your website tells the world clearly what your business does. But just as importantly, tell the world across the website and social media, and in face-to-face opportunities what makes you different, even if it’s over Zoom. Become that obvious choice.
It Really Is That Easy!
If you are struggling to stand out online, please read our blog on 7 Ways to Change Up Your Marketing. There are some tips on how to differentiate yourself further from your competition. We at the LDR team love to chat about local industries and helping local companies stand out online.
