Discover the potential of Word of Mouth Marketing Strategy as a powerful business networking tool, propelling your business or brand to new heights. Building strong relationships founded on trust and authenticity is essential for driving positive word of mouth. One effective way to achieve this is through Connect, Serve, and Ask (CSA) “One to ones” – deliberate encounters focused on building trust, establishing rapport, and nurturing relationships. Let’s explore how to kickstart your word of mouth marketing strategy by leveraging the power of Connect, Serve, and Ask one-to-ones.

Building Trust: The Foundation of Word of Mouth Marketing Strategy

At the heart of any successful word-of-mouth marketing strategy lies trust. To start, shift your mindset and make building trust your primary objective. Approach each one-to-one interaction with authenticity, integrity, and a genuine desire to understand and support the other person. Through active listening, showing empathy, and being reliable in your actions and commitments, you create a safe and open environment for connections to flourish.

Serving and Adding Value: The Secret Ingredient

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Before we get to “how” to follow up, let’s talk about why you should follow up.

A lot of people are hesitant to follow up because they think they’re being annoying.

But consider this: what if you’re not being annoying? What if you’re actually being helpful?

Here’s the thing: busy people are… well, busy.

If your email is short, clear, well-written, and truly valuable for them, the chance that your email slipped through the cracks of their packed schedule is far higher than the chance that they were annoyed by it.

Assume busyness rather than annoyance.

If you do that, then follow-up becomes much easier, because you’re actually doing them a favor.

(Sure, some people may be annoyed by your follow-up. You can’t make everyone happy. Hopefully they’ll respond with a “no” and you can both move on.)

Now, as for how to follow up: you have a lot of room to play here.

While you may not be overly focused on career progression and networking amid the festive season, it is, in fact, a great time to reach out to your network and spread the holiday cheer – and maybe even stumble upon an opportunity or two in doing so.

The holiday season is rampant with social gatherings, end of year events and company parties, making it a great time to reconnect with and grow your network. While there are still specific networking events circulating in this period, one should never underestimate the networking potential of a company Christmas party or even a family gathering. Opportunities for connection building run rampant in the festive season, you just need to have the eagerness and motivation to search them out and take them!